I believe in Evolution.

Just like Charles Darwin, I believe in evolution!

The word evolution is a noun that defines any process of formation or growth development.

The evolution of man must and has to be one of the most debated philosophies in history. In summary, this theory i states that the entire universe through chemical changes has come to change over a period of billions of years.

Although there are changes, there some things that remain the same. In the case of man, the four limbs are none issues; the use of the limbs has evolved through the Darwinian theory and as their use became more complex so did the posture, brain and physical structure.

Now the evolution of man might be a tough sell, especially with the talk of billions of years so let me fast forward to the twenty first century where we have evolution taking place every so often.

Brands all over the world are continuously changing and now more than ever are at higher and greater speeds than before. The consumer’s loyalty in this Century lay thin and they do not think twice before moving on to the next best thing in the market.

 Many startups have been forced to evolve to stay relevant in their markets; some have adapted and grown to be universal super brands while others are currently staring at the inevitable slow and painful death of what once was.

Google is a good example of an evolving brand.

A relatively new company (formed in 1998) Google has through the years evolved into a way of life. The super search engine has changed the world and made googling a word and habit that most people understand.

From Android phones, email accounts, personal planners, chat rooms and GPRS, Google has done it all. This tech company has infiltrated diverse markets and has left an impact plus left former monopolies in these fields trembling and restrategizing to keep up. These diverse markets would be the use of the limbs.

The four limbs of Google have been and will always be their search engine. From a research project Larry Page and Sergey Brin have changed how we look at the world of information, the Google search engine is a true testament to evolution. 

Source; www.mappio.com

Just like the evolution of man and his disposable thumb,your brand has to evolve or risk finding its self staring into the abyss of brand limbo my advise to you “be the Google of your industry.”and position your brand to succeed, believe in evolution!.